E-mail @ your domain

Your domain name is imperative to the success of your website.
A domain name is your own unique identity and will always be as long has you own that name.
You can promote your website instead of someone else's when you're sending emails as your domain name will be in the email address, for example This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it is helping to promote yourcompany.com while This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it is promoting a Microsoft brand. Your likely to have more traffic to your website with your own domain name because more people will be returning as they can remember your address and because many search directories such as Google only index websites with their own domain name.

Please find Below some aspects you should consider.

The length of your domain name does matter

In the case of domain names the shorter the better. Of course short domain names are harder to find but if you can find one it does have a number of advantages such as, it's easier to brand, easier to remember and it is harder to misspell.

Attempt to get a name which is easy to remember

The hardest part is to get a name that is easy to remember and sounds good. You should look for a non-generic name or combinations of generic names which sound good together. Take itzeo.com for example that is an easy name to remember.

A name associated to your business

If you use keywords which are related to your business industry you will help your search engine rankings. What is even better is if you can get your actual business name or a name similar to your company name as your domain name, this way all your off-line branding will pay off online as Internet users should be able to guess your domain name from your business name.

Avoid similarities

This means you should avoid choosing domain names that already have similar counterparts online, if you choose one of these people could end up on your competitors site rather than yours because they got confused over the two domain names.

You should always aim for the .com version of a name, that is what most people will go to after doing a search or after typing something directly into their address bar, if you register .biz or .ws or any of the other available extensions and your competition has the .com version then you've just lost a potential customer.